Comments on: Are clients just hurdles? http://www.stuffbysarah.net/2006/02/27/are-clients-just-hurdles/ PHP, WordPress and Business Ramblings Thu, 02 Feb 2012 19:31:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah http://www.stuffbysarah.net/2006/02/27/are-clients-just-hurdles/comment-page-1/#comment-248 Sarah Tue, 28 Feb 2006 12:09:34 +0000 http://www.stuffbysarah.net/2006/02/27/are-clients-just-hurdles/#comment-248 Hey Rich. I find blogging lets me get some of the thoughts running through my mind out on paper. Sometimes at night I have so much going through my head on work and events that I have such restless nights because of it. But I know I can easily type a lot, definitely quicker than I can write! SEO can be hard at times. It's not my primary subject and it's something I'm constantly reading about, finding new ideas and suggestions or, in the case of yesterday, improvements that I don't know how they came about! It's hard with clients however, they expect instant guaranteed results and I'm always careful to put in a quote that nothing is guaranteed. It's hard to explain to them why other companies that guarantee positions are just scammers, afterall the client wants rankings and will go to someone who guarantees them. I've heard so many stories from so many people on this, people who get duped, naive people who just trust what they're told. It winds me up that there are scammers like this out there preying on people who are usually great in business but desperately trying not to get left behind in the Internet race. SEO is often a case of try and tweak, and try again. Studying any statistics available to you, understanding visitor patterns too. Clients just see visitor counts as great, they don't take into account that a site can have hundreds or thousands of daily visitors but if sales aren't made then there's something wrong. Trackers need to be run to see what the visitors do once they hit the site etc. I guess that then spills to marketing but it all goes hand in hand. As for the adsense. Well my idea is that certain ads may be of interest to people. I've often seen adverts for sites that I'd never have seen otherwise if it wasn't for adsense so I'm hoping that it compliments the site. The money part isn't a major issue to me considering I earn more in 2 hours than I do for a month of adsense! To be honest I use my adsense earnings as a measure of success with my SEO. If the adsense is up then I believe my SEO has worked better, be it content writing, more visitors etc. It's a bit of fun trying to beat the previous month's earnings (which I've almost done this month too). We'll see how it goes :) Hey Rich. I find blogging lets me get some of the thoughts running through my mind out on paper. Sometimes at night I have so much going through my head on work and events that I have such restless nights because of it. But I know I can easily type a lot, definitely quicker than I can write!

SEO can be hard at times. It's not my primary subject and it's something I'm constantly reading about, finding new ideas and suggestions or, in the case of yesterday, improvements that I don't know how they came about! It's hard with clients however, they expect instant guaranteed results and I'm always careful to put in a quote that nothing is guaranteed. It's hard to explain to them why other companies that guarantee positions are just scammers, afterall the client wants rankings and will go to someone who guarantees them. I've heard so many stories from so many people on this, people who get duped, naive people who just trust what they're told. It winds me up that there are scammers like this out there preying on people who are usually great in business but desperately trying not to get left behind in the Internet race. SEO is often a case of try and tweak, and try again. Studying any statistics available to you, understanding visitor patterns too. Clients just see visitor counts as great, they don't take into account that a site can have hundreds or thousands of daily visitors but if sales aren't made then there's something wrong. Trackers need to be run to see what the visitors do once they hit the site etc. I guess that then spills to marketing but it all goes hand in hand.

As for the adsense. Well my idea is that certain ads may be of interest to people. I've often seen adverts for sites that I'd never have seen otherwise if it wasn't for adsense so I'm hoping that it compliments the site. The money part isn't a major issue to me considering I earn more in 2 hours than I do for a month of adsense! To be honest I use my adsense earnings as a measure of success with my SEO. If the adsense is up then I believe my SEO has worked better, be it content writing, more visitors etc. It's a bit of fun trying to beat the previous month's earnings (which I've almost done this month too). We'll see how it goes :)

]]> By: richandzhaoyan http://www.stuffbysarah.net/2006/02/27/are-clients-just-hurdles/comment-page-1/#comment-243 richandzhaoyan Tue, 28 Feb 2006 01:43:12 +0000 http://www.stuffbysarah.net/2006/02/27/are-clients-just-hurdles/#comment-243 Wow Sarah, you really do like to blog - and I thought I went on a bit ;) Interesting post - I havent got a lot to add about your experiences at work, other than the fact that I can imagine any sort of SEO work must be very frustrating, both for the client/employer and the contractor/employer. It is simply very hard to guage accurately, at least thats my experience. I have done all the work on my shop site myself and am very reluctant to contract any of it out - I just worry too much about the fact that I may know as much as the so called "specialist" SEO companies. Of course, I could be wrong and I am sure that there are many out there that could imrove things for me - just lacking in trust I guess. With regards the Alexa rankings - your blog really does surprise me - that is one high ranking for a personal site. Justification for your posts I guess. The adsense block? Dont spend too much time worrying about it. Until you mentioned it in your post, I didnt even notice it. Its a bit of a catch 22. Do you want people to leave your site? Or would you prefer they hung around a bit? As it stands, I would think you may get a few leavers but it certainly doesnt get in the way. It would certainly be appreciated if you let us know what kind of a return you do get back from adsense, as well as the changes in your Alexa rankings - Which reminds me, I really should re-install the toolbar. Cheers, Rich Wow Sarah, you really do like to blog – and I thought I went on a bit ;)

Interesting post – I havent got a lot to add about your experiences at work, other than the fact that I can imagine any sort of SEO work must be very frustrating, both for the client/employer and the contractor/employer. It is simply very hard to guage accurately, at least thats my experience. I have done all the work on my shop site myself and am very reluctant to contract any of it out – I just worry too much about the fact that I may know as much as the so called "specialist" SEO companies. Of course, I could be wrong and I am sure that there are many out there that could imrove things for me – just lacking in trust I guess.

With regards the Alexa rankings – your blog really does surprise me – that is one high ranking for a personal site. Justification for your posts I guess.

The adsense block? Dont spend too much time worrying about it. Until you mentioned it in your post, I didnt even notice it. Its a bit of a catch 22. Do you want people to leave your site? Or would you prefer they hung around a bit? As it stands, I would think you may get a few leavers but it certainly doesnt get in the way.

It would certainly be appreciated if you let us know what kind of a return you do get back from adsense, as well as the changes in your Alexa rankings – Which reminds me, I really should re-install the toolbar.

Cheers,
Rich

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