Comments on: Update on PPC Experiment

By: Taryn Rose

Taryn Rose — Fri, 25 Aug 2006 10:21:26 +0000

Good to hear.

By: Sarah

Sarah — Fri, 25 Aug 2006 08:21:38 +0000

Well over the last month the CPC has virtually doubled on average which I'm quite happy about

By: Taryn Rose

Taryn Rose — Thu, 24 Aug 2006 14:26:08 +0000

I tested something similar to yours. I had 3 ad boxes on all of my webpages. I removed 2 of the ad blocks and placed the only one big ad block to the most prominent position. The reasults were appealing. The CPC increased 150% and CTR dropped about 30%. So this change was a success.

By: AIS and SEO by Sarah / Start and End of Month Differences

AIS and SEO by Sarah / Start and End of Month Differences — Fri, 28 Jul 2006 08:08:55 +0000

[...] The page I'd rewritten during my Improving PPC Experiment yesterday had an average CPC of 350% over and above the original CPC before my experiment. Other channelled pages had higher average CPCs too. [...]

By: Sarah

Sarah — Sat, 17 Jun 2006 21:38:11 +0000

Well a week later even though the average CPC has risen, and doubled at times, the eCPM dropped due to the drop in CTR so I've reverted the page back to the 4 ad format which has quite a high CTR and earns a higher eCPM than the 1 ad block.nnI'll be rewriting some other pages and seeing if at least my change in content can start to improve the CPC amountnn(all these abbreviations!)