I'm talking about populating a site with products here. I've been working on rejigging an existing site and have 100+ products to put up for sale on the site. However a thought just came to me. Even though I can get new products (when I nag the illustrator for them!), I can't necessarily get a new set of products every week or fortnight.nnSo a thought just came into my head. When I relaunch the shop section of this site with all of the products should I actually limit the initial number and then add say 5 extra each week for a few weeks to make the site appear to be consistently added to? I could easily set this up to be automated by using a date threshold so I'd still set everything up but simply post date half of the products. This would hopefully provide more stickyness if visitors were aware of new products being added on a constant basis. Of course on the other hand this slows down the exposure for the products that are held back.nnIs there a better benefit for either option?
Good question Sarah and fortunately one which I havn't had to come across as of yet!nnErm I would have to go with the slow release. At first you should post quite a lot of products at the same time. Then you should systematically add items every other day or week depending on how many you have.nnThis will not only encourage stickyness but also search engine responsiveness and willingness to come back and spider your site.
Hey Adnan. I guess it's the option of short term vs long term of the website. Pushing all products in one go is good short term whereas releasing slowly is good long term, and of course the long term is the target here.nnThanks for stopping by
No problem Sarah – yeah go for long term, at least you'll have a good selling point if you're thinking of flipping the site.