Pricing on a Site
Tue, 26 June, 2007 – 5:32 pm
I've seen various arguments for and against the currency of pricing to be used on a website selling products. Some argue that you should target your primary audience, some say you should stick to US Dollars. I can understand both sides of the argument and so on our product selling site I've opted to display the products in Pound Sterling, as the domain is a UK domain and a large percentage of the visitors are from the UK. However I've also opted to use the Dynamic Currency Coverter to display US Dollars in brackets after the price. This way I'm covering both my main audience and the US Dollars idea.nnI think it makes more sense for a UK site (and by this I mean it has a UK domain so is almost definitely a UK site) to be displaying prices in its own currency. However, of course this can alienate foreign visitors, and considering the US Dollar is probably the best known currency, I do still agree that it's worthwhile to have.nnMy reasoning for using the Dynamic converter is due to the constant change in the exchange rate (currently $2 to £1 I think). This way I don't have to worry about updating the conversion rate and can leave the script to deal with this by itself. I could offer other currencies too using the converter but is that a little overkill? Looking at the stats (that are not accurate when 'ntlworld.com', and 'AOL.com' are classed as the USA despite the first being a UK company and the second having plenty of people from all over the world), I can see that taking the USA and Great Britain out, the next highest is classed as Europe at around 6% of total pageviews (I don't get actual visitors on the country breakdown). Considering the rest of the countries are even less than this, I would imagine that offering further price conversions would simply be too much.nnAny other currency I should think about?
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