AdSense and AdWords
August 3, 2006 – 9:50 am
Further to my query on whether adsense CPC dropped at the start of the month and rose at the end the other day, the first two days of this month has kept pretty steady if not higher in the average click! Averaging $4.95 a day for the past two days. Guess that my thoughts debunked 
Still I'm happy my thoughts were wrong and we're making more than expected - afterall that's always a bonus!
Also the final conclusion on my AdWords campaign selling a few clickbank items. Well it's been 10 days since a bulk of visitors went to the free 7 day signup page and no further payments have come through, so at a minimum we made nothing but a coincidental sale, and at a max, we made a sale. I think with selling Clickbank this way you need one of two things. A good sales page of your own to convince the seller to go through your affiliate link to purchase the products OR to choose the right product. In this experiment I chose low cost niches and perhaps the products on the end of those just weren't up to scratch as far as the visitors were concerned.
Of course there are plenty of products on Clickbank to promote, but the higher selling ones are more likely targetted because they're just that, higher selling. We've all heard of the RichJerk eBook which is usually a good converter from what I've heard. However how do you target ads for that? Afterall if someone searches on 'rich jerk' then they most likely already know the ebook exists. Okay I'll admit I visited the site a few times before buying the eBook and have learnt a few things from what I've read so far. However someone isn't going to search necessarily on 'rich jerk', unless they're looking for other people's reviews of the book, so unless you have a great sales page to accompany your affiliate link you cannot target this phrase. Plus everyone's doing that one! So what would you target? 'make money online', 'online entrepreneur'. Suddenly you hit phrases that are not going to be cheap to bid on.
My conclusion, you can land the right product and get the sales in, but it'll be either luck or a heck of a lot of research and trial and error on your half which requires time and money for adwords. Alternatively write an award winning sales page, make it look professional and enticing.
Personally I'll stick to the organic results and SEO. At least that doesn't cost me anything!
2 Responses to “AdSense and AdWords”
Google Adwords is a bit of a crapshoot when it comes to trying to make a few dollars online. I can also see how addictive it can become - yikes, my poor wallet. I think you're right tho - you need to find a great niche or a great product landing page (which many, many clickbank sites DON'T have)… so potential clicks = sales doesn't happen… and that is frustrating.
I'm going to kick the adwords around a bit more and see what happens… while still trying to do it "old school" with the organic seo and all that jazz.
By Empress on Aug 3, 2006
Yeah I think if you hit on an amazing, hot off the press kind of product then you could do well. I agree about the sales pages, they don't cry professional to me. Perhaps that's where I went wrong. Still it was free money and I only went about 20p over my £45 voucher!
By Sarah on Aug 4, 2006