Pricing and Content
Mon, 26 March, 2007 – 8:14 pm
So, continuing with the progress on our Tattoo site…nnI've set up the product pages which pull from a database table. This makes life easier to add new products. Also, at present, the prices are displayed in British Sterling and an approximate price is shown in US Dollars afterwards. However with the ups and downs of the current exchange rate, this price in dollars can appear inaccurate which of course doesn't look good. So I've set up the Dynamic Converter, which I wrote about last month. This allows me to have my prices in UK money but for anyone who is more comfortable with seeing prices in US Dollars they also get an accurate, auto updating, price. With it being on a UK domain I think having the main price in dollars would be a bit confusing for some people, so this way I have the best of both.nnAnother part of the site I've also been revising is the content. The site contains a large links directory, however going by the stats of the site and the entry pages, loosing most of these wouldn't make too much of a difference to the overall visitors. This is good news as I want to take what was originally a grey/black hat site and change it into a white hat shopping site. I do still want a few outbound links as there are some good Tattoo sites out there and offering a selection of good links is of benefit to our visitors, however I'm hoping on having more real content ie. articles from friends who have had Tattoos, photos of tattoos and the process involved (luckily Dave's neice seems to have taken several photos over the course of having her last tattoo done!).nnOur stats show that the bulk of visitors come to the site via the free tattoo samples we have available. This leads me to my next question. How do you draw people in from viewing an image in Google images (and the page below in a frame), to getting them to go and purchase further products from you? My main thought so far has been to have a banner at the top of the page linking through to the shop area, with the banner promoting the tattoos for sale and mentioning the price for a single flash. Something eye catching that will draw the visitor in to see more, and then the prices will be enough to make us a profit but cheap enough for anyone who's interested to happily spend. Afterall, what's a fiver to most people?
4 Responses to “Pricing and Content”
Some sort of "frame busting" script?
By Burty on Mar 26, 2007
It might be worth mentioning that (at least on my system) one of my Firefox extensions (I think Customise Google) modifies the image search results so that when I click an image it takes me to that actual image rather than to the page with frames.
By David Salisbury on Mar 26, 2007
Since you only have the images themselves as the only things that are definitely going to be seen by people finding your site through Google Images, how about watermarking them?nn"Visit X for more great designs!"nnetc.
By Will on Mar 27, 2007
Burt - I'm not sure what Google would think to that, plus if I used JavaScript to detect the frame then even reloading them into the page, I'd still have to reload them into the same page. I'm more thinking of how to get them to look further, attract them to the shop side.nnDavid - handy to know, I may try that myself! Cheers.nnWill - I'm not thinking about the people who see just the image as mentioned by David. The images are already watermarked anyhow. However going from the stats, we've had 5300+ views of the sample display page (which wouldn't register by David's method) which is most likely the page people are getting at Google Images. Also most people come to the site for the free samples, as always, so I'm just looking for ways to drive people from the free samples section, and other sections such as the front page, through to the new shopping area.nnAt present, around the site the prices aren't mentioned until you're on the actual shop page, and going by previous comments when I wrote about how to price the products, I think the prices are reasonably cheap, so I'm thinking I need to advertise these prices more around the site. It's just a case of the best way (as you can tell, I'm not a designer!).
By Sarah on Mar 27, 2007